Who are we


Alex Petersen has designed and produced exclusive furs for 5 generations. Proprietor Viggo Alex Petersen continues today in the proud traditions that started back in 1903. This way he also upholds the precious ancient craft – selects and hand manufactures the most beautiful and finest fur creations. Each coat is its own work of art, with carefully selected silk lining and buttons that delicately stress the fine details.

Alex Petersen has engaged with some of the fur industry’s largest, young talents who have helped develop new designs. In Alex Petersen’s business stock there are ultra-modern cuts alongside the classic furs, both of which underline the company’s passion to present our creations that provides extra small refinement to stress the uniqueness of each coat.

Most of the furs are manufactured, at Alex Petersen’s own furrier workshop in Denmark or in Italy.